4 MAJOR KEYS AS TO WHY THE R+F HORIZON IS SO BRIGHT:
1. SUCCESS - Rodan+Fields is the #1 Premium Skincare Brand in North America.
2. FUTURE - R+F owns 7% of the marketshare...SEVEN. PERCENT.
3. INNOVATION - R+F has products in the pipeline and will continue to release products each year.
4. EXPANSION - Locally and globally. "Saturation" is a word that is so far out of context when it comes to this company. There is SO MUCH SKIN TO TOUCH.
Did you know that 74% of Americans live paycheck to paycheck? The skincare industry in general is a no brainer because we all have skin so your demographic as an entrepreneur is...EVERYONE. The skincare industry is also a very LOYAL industry. When people find something they love - they don't switch. (May start with acne, then notice sun damage or acne scars, then notice fine lines and wrinkles. There is a regimen for everyone.)
Dr. Rodan + Dr. Fields main focus is EFFICACY and SAFETY. Has to be safe and has to be effective.
DID YOU KNOW that R+F was in high end department stores before going into direct sales and we were #1 in Nordstrom for 6 years?
DID YOU KNOW that they haven't spent money on advertising and the reason why they chose direct sales was for the fact that people were coming in for their products due to word of mouth?
DID YOU KNOW that R+F sells more in a month via direct sales than they did in an entire year in department stores?
No one is interested when they first hear about skincare or direct sales. But then they start thinking about it...the industry, the growth, the POSSIBILITIES!